AAMCO Total Car Care

AAMCO Total Car Care, one of the most trusted industry leaders in transmission and automotive repair, wanted to raise brand awareness and generate sales.

Challenge

AAMCO wanted to raise brand awareness and generate sales for their transmission and total car care services.

Solution

As a highly regarded and trusted brand, AAMCO leveraged and repurposed their commercial video content.  The team tested various versions of their existing media and found the original content was engaging and worked perfectly for traditional channels, but needed to be adapted for Facebook and Instagram. The ads were designed to work well on mobile and for sound-off viewing.

To maximize reach and impact, the campaign used the full spectrum of ad formats, including short-form video, Instant Experience, Instagram Stories, photo ads, dynamic ads and ads in collection and carousel formats. The ads were designed to draw in interested prospects of the brand, and take them on a journey from brand awareness to consideration to purchase.

Results

We’ve achieved a Click Through Rate (CTR) of 2.5%, which generated a number of new sales. The campaign also increased their website traffic by 31%.