Geofencing: 3 Tips to Kickstart Your Local Business

October 19, 2019
Digital Marketing

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Did you know that paid social media spend increased 61.5% recently?

This resulted in prospects and customers being bombarded by advertisements from marketers.

The result has been that Click-Through-Rates have dropped and are hovering at a mere 0.5%.

(Source: https://www.propellant.media/geofencing-marketing-company-providers/)

This is where geofencing can come to the rescue, especially for small businesses.

What Is Geofencing Exactly?

Geofencing is one of the most effective tools to help businesses reach smartphone users whenever they are physically near their business. Once the prospect has entered the specified area(fence) you can display a location-based advertisement to them.

(Source: https://clearbridgemobile.com/a-beginners-guide-to-geofencing-for-mobile-apps/)

It relies on technologies such as GPS, Wi-Fi, Bluetooth, and Radio Frequency Identification (RFI).

According to industry reports, the use of geofencing will grow 27% by 2022.

If you own a business and would like to equip geofencing in your arsenal, here are 3 tips that will kickstart your journey:

Who is Your Target Client?

Geofencing is based on the concept of targeting smartphone users in a particular geographic area and that is exactly why it is important for you to understand who your target client is.

Where do they spend their time?

(Source: https://medium.com/@manjunath2137/how-to-create-the-right-target-audience-for-your-facebook-ad-9b5ed562b35f)

You need to understand how your prospects shop, and how they use their smartphones. The goal is to display the right information, in front of the right audience, at the right time.

Once you understand the pattern you will be able to target them with relevant content and get the most out of your geofencing campaign.

Begin With a Single Geofence

Instead of establishing individual geofences around your parking lot, business, and the shop across the street, I would advise you to begin with a single geofence that encompasses all three areas. This will ensure you not let potential customers fall through the cracks.

(Source: https://www.advancemediany.com/smart-phone-smarter-think/)

Once this has been done it is imperative that you begin measuring the results.

After you have gathered some data it is time to expand to other locations…slowly.

You will soon learn where to set up geofences that effectively bring customers to your business. Eventually, you can even place the geofences near your competitors’ businesses as well.

Your Messages Should Be Simple & On-Point

Keep the messages short and sweet. The message length should be restricted to approximately 100 characters per message. Don’t worry about adding too many details.

What can you say in a few short words that will bring the customers to you?

It’s no secret that your customers won’t be enticed by simply receiving the message in the form of a statement.

(Source: https://webengage.com/blog/what-is-geofencing/)

Instead, you should include a call-to-action to entice clients to take a specific action.

So what are you waiting for?

Kickstart your geofencing journey TODAY!

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